CHIEF EXECUTIVE GEORGE HESSLER MERGES FINANCE WITH TECHNOLOGY

NEW YORK, August 20, 2011 - George Hessler was born for the world of stock trading. He attributes it to his competitive nature and love of applied mathematics.

The same drive led him to become the CEO of Stock USA in April, allowing those interested in the stock exchange to trade from home. Today, he said, the instantaneous trades made by computer have replaced the human element of an individual broker picking up a telephone or holding up a ticket to make a trade. The process has gotten much faster and has allowed more people access into the market at the same instant, which Mr. Hessler said contributes to the exaggerated up and down swings of the market seen recently.

Becoming the CEO has given him a new opportunity to guide his organization.

“I guess people have the impression that as the CEO you can do whatever you want,” Mr. Hessler said. “That’s not true. What you’re trying to do is guide the company and the employees in the direction you want to take. Management is really an art form.”

Mr. Hessler is the godchild of Audrey Gallery of Hubbard’s Annex and Chicago and was on Mackinac Island last week for a visit. He was graduated from Harvard Business School in 1985, and began working as a bond trader. In 1999, he moved into electronic bond trading, but the computers only provided quotes and sales, the buyer or seller still had to talk to a broker to seal the deal.

See the full story at www.mackinacislandnews.com.

About Stock USA Execution Services, Inc.

Stock USA provides electronic brokerage services for sophisticated clients.  With headquarters in Carmel, NY, Stock USA provides high-performance trade execution for its client base, which includes high-frequency, institutional, broker-dealer, and active trading clients.  Website: www.stockusa.com .

For more information, please contact Stock USA at 800-874-3039.