STOCK USA NAMES GEORGE HESSLER CEO AND PRESIDENT

FOR IMMEDIATE RELEASE NEW YORK, April 27, 2010/CNW/ George Hessler has joined Stock USA Execution Services, Inc. as President and Chief Executive Officer.  Mr. Hessler will oversee all areas of the firm’s operations, including the firm’s core electronic trading business.  He succeeds Guy Gentile, who will continue as Stock USA’s Chairman.

“We are pleased that George has joined the company,” said Mr. Gentile.  “He brings a wealth of experience that will help us expand our electronic agency business.  We have recently traded as many as 7 billion shares in a month, and we believe that George can help to take us to the next level.”

Mr. Hessler comes to Stock USA after serving as Executive Vice President of Lime Brokerage.  Prior to Lime, he was Senior Vice President of Lava Trading, where he had several roles, including head of marketing, director of sales, and head of strategy.  Mr. Hessler holds an A.B. in Applied Mathematics from Harvard College and an MBA from Harvard Business School.

“I am excited about Stock USA’s future,” said Hessler.  “From high-frequency clients to active traders, Stock USA is a good choice for many traders.  With its combination of advanced technology, low-cost execution, and strong reputation for client service, Stock USA is well-positioned for growth going forward.”

About Stock USA Execution Services, Inc.

Stock USA provides electronic brokerage services for sophisticated clients.  With headquarters in Carmel, NY, Stock USA provides high-performance trade execution for its client base, which includes high-frequency, institutional, broker-dealer, and active trading clients.  Website: www.stockusa.com .

For more information, please contact Stock USA at 800-874-3039.